A bold UGC campaign that turned luxury skepticism into curiosity – proving that even a Rp600 million bag can go viral and sell on TikTok.
VOILA is a 100% authentic luxury store offering 150+ global luxury brands, ranging from daily luxury essentials to rare fashion icon pieces.
- Break the stigma that luxury doesn’t belong on TikTok
- Build trust & authenticity for high-value SKUs
- Educate the market about affiliate opportunities for luxury products
Position VOILA as:
- A trusted luxury destination
- A pioneer selling one of the most expensive SKUs on TikTok Shop
- A brand where luxury is aspirational, yet accessible
- 2.9M views
- 1.6M views
- 1.3M views
- 1.2M views
- 1.0M views
Proving that luxury storytelling can travel far when framed correctly.
Big Idea: “Tas 600 Juta Bisa Dibeli di TikTok”
We leaned into disbelief as the hook.
Instead of hiding the price, we made it the main conversation driver, turning shock into shareability and discussion.
We focused on emotional & contrast-based narratives, such as:
- Idol gifting moments (Renjun NCT fan surprise)
- Family & relationship tension resolved by authenticity
- Luxury items placed in everyday, relatable situations
Luxury was framed as:
- Emotional
- Aspirational
- Verified & trustworthy
- Not distant or untouchable.
Affiliate potential was embedded naturally:
- Highlighting 10% commission on high-value items
- Showing real numbers (up to Rp58M commission from 1 sale)
Amplified through creators like Leo Giovanni
We activated:
- Main KOL acts
- Clippers
- Affiliate creators
- Media amplifiers
This multi-layer distribution ensured:
- Repeated exposure
- Strong social proof
- Cross-audience penetration
We pushed high-performing content to lifestyle & viral media accounts.
- Hundreds of thousands of additional views per placement
- Reinforced credibility for a high-ticket product
- Strengthened trust beyond VOILA’s owned channels
- Shock-based hooks work best when backed by proof
- Emotional storytelling outperforms pure flex content
- Luxury can scale on TikTok when trust is non-negotiable
- Affiliate education is most effective when shown, not told
This campaign proves that even ultra-luxury can live comfortably in mass platforms if the narrative is right.
We’ll show you otherwise.
Trusted by 100+ brands across FMCG, finance, lifestyle, beauty, and technology.