Client
TRADE WITH SULI
Year
2025/2026
Service
360º Marketing Campaign
Client Background
Trade With Suli (TWS) is a crypto education platform with a mission to become a trusted space for learning and innovation in digital finance.
The Challenge
- Break through a high-noise, low-trust crypto market
- Convert attention into community growth and transactions
- Build long-term credibility beyond short-term virality
Our Objective
Support TWS from brand building to sustainable growth using a 360° marketing ecosystem, not isolated campaigns.
20K+
Contents Published per Month
UGC, clippers, long-form, short-form, ads creatives
Multi-platform execution:
TikTok, Instagram, YouTube, Website, Discord
JOURNEY - PROJECT EXPLANATION
Upper Funnel: Awareness & Traffic. We scaled awareness through organic content, clippers, and paid amplification.
Paid Channel Performance
14.2M+
Impressions
1.15M +
Clicks
8.55%
CTR (above industry benchmark ~5%)
~40 %
Contributed of total
website traffic
website traffic
Website & Conversion Optimization
We redesigned the website ecosystem to support conversion:
- Homepage refresh
- Research & free module pages
- Premium member system
- Affiliate & data collection infrastructure
Result:
Website visitors grew 12× since May 2025, peaking at 439K monthly visitors.
Community & Discord Growth
Discord became the core conversion engine
- New members grew from ~11K to 31K+ per month
- 2.5× monthly growth sustained
- Full onboarding journey designed for free → premium conversion
Monetization Strategy
We implemented:
- Tripwire products (low-price, high-value PDFs)
- Psychological pricing tiers
- Regular pricing reviews every 1–1.5 months
Result:
10,000+ transactions and faster decision making and higher trust at entry level
Content & Clipper Domination
This ensured constant FYP domination and audience retargeting.
- Monthly clipper views scaled from 4M → 476M
- 800M+ views generated per month
- 20,000+ videos produced in 3 months
- 150+ active clipper accounts
Community Activation & Offline Engagement
We executed offline experiences to strengthen loyalty and UGC:
- Meet & Greet
- Padel Session
- Trading Sessions
- Tournaments
Goals:
- Prove community strength to non-members
- Increase member satisfaction
- Generate fresh organic content
Media Placement & Credibility Boost
- Lifestyle & viral media push
- 3M+ total media views
- Thousands of organic comments
This reinforced trust, social proof, and authority beyond owned channels.
Result
Performance Summary
1B+
Total Views
#2
Trending TikTok
Financial Services
Financial Services
800M+
Monthly Views
(Clippers)
(Clippers)
439K+
Monthly Website
Visitors
Visitors
31K+
New Discord
Members / Month
Members / Month
ROAS >10X
ROAS >10+
Cost per Purchase: IDR 31.9K
Want results like
this for your brand?
this for your brand?
Let’s build a performance system, not just a campaign.
PT DUA DARA MEDIA
Trusted by 100+ brands across FMCG, finance, lifestyle, beauty, and technology.